A title that is too short

Short is good. This is too short to say anything.

A title that is too short, an illustrative diagram

Titles need room to work

The title is the most useful string of text you control on a page. A two-character title throws that away. It cannot hold the term people search for, it does not describe the page, and it gives nobody a reason to pick this result over the others next to it.

A good length

Aim for about 30 to 60 characters. That is enough to name the topic, include the words people actually search for, and add a short hook. In practice that is one clear phrase, not a single word and not a full sentence that runs off the end.

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