Sprint Racer, Electric Blue

A light racing flat for short, fast efforts on the track and road.

Built for speed

The Sprint is the opposite of a long-run shoe: a firm, responsive plate, a low drop that pushes a snappy forefoot strike, and almost no weight to carry around a fast 5K. No one would confuse it with the Marathon in person, but on a results page the two look the same because they carry the same title.

One title, two products

This is the common store version of a duplicate title: a catalogue template that outputs a generic colour-and-category title for every item. A search engine groups the pages, the click rate drops, and the store competes with itself. Making the titles different is a small template change that helps across the whole catalogue.